More About the Friendly Factor in Credit Unions

People like to do business with people they like-people who are friendly, pleasant, and really listen.  Friendliness is more than simply using the member's name because you have been trained to do so; innate friendliness comes from a personality-driven preference for being around people, for feeling energized by simply interacting with other people.

The CREDIT UNION MEMBER SERVICE SURVEY measures a person's "friendly factor" and tells you how well a person will tolerate extended contact with other people, day after day, because those are the people who will continue to enjoy reaching out to members, helping solve their problems, and finding opportunities to offer them other products and services.

When you know what each employee's "friendly factor" is, you know how to train them to build better relationships with members, and that makes it easy for your members to do business with you!

The CREDIT UNION MEMBER SERVICE SURVEY is customized for credit unions, and is used in that form by credit unions throughout the U.S.  Its twin, the BANK CUSTOMER SERVICE SURVEY, is used by banks throughout the U.S.​

WHAT OUR CUSTOMERS SAY...

The Bank Customer Service Survey helps us evaluate applicants because some applicants will look very friendly and outgoing in the interview, but when they take the Bank Customer Service Survey they show a different, often not so friendly, side of themselves.  We have come to understand that while most people can provide good service to customers, some people just can't.  The Bank Customer Service Survey helps us know the "real" person behind the applicant's smile.

Ms. Linda P.
VP-HR
First Citizens Bank
Elizabethtown, KY